A brand style guide is the primary visual DNA of your company's branding, though it can also reference grammar, tone, word usage and point of view. Essentially, it's a document that describes, defines and presents examples of what your brand looks like in various visual media such as print, Internet and broadcast.
A style guide or manual of style is a set of standards for the writing, formatting and design of documents. It is often called a style sheet, although that term may have other meanings.
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