Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. And it's a digital marketing strategy used to increase the visibility of a website in search engine results pages. ... Search engine marketing is also alternately referred to as paid search or pay per click (PPC).
The difference between SEO and SEM is simply that Search Engine Optimization is part of Search engine marketing or Search marketing as it is widely known. Both processes aim in increasing visibility in search engines. ... It involves other methods that can get you more search engine visitors like PPC advertising.
Conversely, SEO is something that you acquire over time and typically over a long time. It can take months of implementing an SEO strategy before a brand begins to rank on search engines. SEM is better for testing than SEO. Because you can immediately turn SEM paid ads off and on, it's a great strategy for testing.
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